About the founder

Hassan Alsarraf is a perfumer known throughout the Gulf Cooperation Council (GCC) region for his exceptional perfume creations. He is considered one of the best perfumers in the region, and his creations are highly sought after by those who appreciate fine fragrances. Born and raised in Kuwait, Hassan Alsarraf developed a passion for perfume at a young age. He was fascinated by the power of scent to evoke emotions and memories, and he began to experiment with different fragrances to create his own unique blends. Over time, he honed his skills and developed a deep understanding of the art of perfumery. In 2023, Alsarraf opened his first perfume boutique in Kuwait, where he began selling his own custom fragrances. His unique blends of oud, musk, and other natural ingredients quickly gained popularity among perfume connoisseurs in the region. As his reputation grew, he expanded his business to include other GCC countries, including the United Arab Emirates, Saudi Arabia, and Qatar. One of Alsarraf's most popular fragrances is "Let’s Misbehave". It is a favorite of many in the GCC region, and it has earned Alsarraf recognition for its unique and beautiful composition. Despite his success, Alsarraf remains dedicated to the art of perfumery and continues to create new and innovative fragrances. He believes that perfume is an essential part of the culture of the GCC region and that it has the power to connect people across borders and cultures.